Saturday, October 13, 2007

SMALL IS THE NEW BIG

Power of Small

Big ideas start small.
Small ideas overcompensate with big starts and bigger budgets.

We're starting small to let it grow as it will, without money
forcing decisions or rushing people, the very thing that makes a movie
worth watching longer than 30 seconds. People. Not the machine. Not the production. People.

Economies of scale is something we've studied. As numbers increase, the ratio is not a simple one to one, it's much higher. More work to allow for more involvement. Perhaps things move faster, perhaps they appear to move faster. Yet, there's much waiting for replies, questions, decisions and directives.

Orlandont is a small megapolis. There's the appearance of strength in numbers. We bet on the strength of motivated residents.
- Orlandont Sept 2007

October 15, 2007: Additions:
Putting Small into practice.
Newsletters. Stickers. Postcards. In our case, we're launching the Orlandont Fun Club (given that Tony El Guapo is such a civic booster he's decided to switch all the Barrio Boys Fun Club stuff to the Orlandont Fun Club, mostly because he'll still be the front guy and not have to reinvent the Fun Club for every project that he stars in or shoots in Orlandont. )

Most of the small ideas are offline practice. Postal mail delivery, because it's a tangible experience. We can speed up the transaction through accepting paypal transactions. And that's what we'll do! Personalized is the way to go. We don't want massive web hits. We need sales to keep Orlandont operating under its fiscal model. It's all very small to focus on writing and actors and the fun club. That's all we think we need. Sign up today!
- Orlandont October 15, 2007

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